Ice-Cream Day

Today’s session of the Gabfest Club (at Window on America center Dnipropetrovsk, Ukraine) was dedicated to a very yummy topic – National Ice Cream Month celebration in the USA. In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day. He recognized ice cream as a fun and nutritious food that is enjoyed by a full 90 percent of the nation's population. In the proclamation, President Reagan called for all people of the United States to observe these events with "appropriate ceremonies and activities." The U.S. ice cream industry generates total revenues of $10 billion annually. About 9 percent of all the milk produced by U.S. dairy farmers is used to produce ice cream, contributing significantly to the economic well-being of the nation's dairy industry.
The group was introduced to the 60 year old American ice-cream brand Baskin-Robbins. The essence of the brand was illustrated with a funny advertising video. The BR brand is the only one so far that penetrated Ukrainian market. The group also watched and discussed the videos about the mass production of ice-cream and ice-cream cones. The group enriched the vocabulary with a lot of ice cream terms and was impressed by the engineering work behind the mass production of the popular treat.
This session had an influx of new-comers, among them was a surprise guest from Denmark – Mr. Oivind, a journalist from Copenhagen. He added some facts about ice-cream culture in his home country. The group was eager to answer Mr. Oivind’s questions about Ukraine and Dnipropetrovsk. After the session the Club’s Committee had some tea with delicious chocolates – a gift from our Danish guest.
Number of participants – 24 persons.

Have a look at more pictures, please